Either you have to search for the location of some hotel, some shopping mall, or some historical place, Internet plays a great role in guiding you. Most of the people get the information of Holiday destinations, Tourist places, and taxi services etc with the help of Internet. Now a days, as small businesses like some Appliance store, Automobile dealer, Shopping Mall, Local Restaurants etc. has also been set up over Internet, People also get in touch with these business over Internet.
So, for these local and small businesses,its very important to understand Why SEO is most crucial thing. As these small business have to be found in SERP so as to make their presence. Basically, over Internet if some business is not found, it means that particular business doesn't exist. Today, I am sharing some of the tips for these small local businesses to show up in search engine result page, So that these local businesses can grow up.
1. Verifying your Local Business:
When you start a Local business, then You must verify your Business Online to trust people on you. And you can do this by simply Logging In to Google Places and Bing local. After doing this verification, these two search engine will start displaying your information in their Local search. And this is most important thing to get discovered over local search results.
2. Using Social Media for publicity:
Now a days, online social media is one of the best way to publicize the information. Either this information can be news, some discount offer, some announcement or something else just like this. After the development of Google Plus, Google search Engine have started fetching results from Google plus's social profiles and pages too. Facebook has also introduced its new feature as Graph Search which gonna provide a new way of searching everything over Facebook. Some other social sites like YouTube and Twitter also plays a great role in spreading information over Internet. So, Local and Small businesses must use these social media for their publicity. These small businesses must try to make their social community which will help them in grow faster.
3. Providing Updated Content or Info:
As all of us know that, Content is King for SEO. So, the content should be fresh, unique and eye catcher. These small businesses should try to publish content every now and then. Their websites or their business blogs must be updated at-least every third day. These updations can be anything like providing some Offer, New Product info, Product reviews, Customer reviews, Press release, Product in spotlight etc. These updated information will help them in performing good at SERP.
4. Contact Information Pattern:
Contact Information Pattern for these Local and Small Businesses plays very important role in SEO. These Local business must provide their actual address with Location Map, Street address etc if possible. As these info will tell the Web Crawler's about their location and search preference. Providing Location info over Google Map will tell Google bots that the particular business is Local for that region, and it will help in displaying the business over local search to that place.
5. Content marketing for BackLinks:
Having a number of quality back-links and internal-links is also a good sign for success of Online Business. So, these Local and Small businesses must try to get back-links from other local business of their own niche. For eg. An education coaching center should try to get back-links from nearby Schools and Colleges. And this can be done by publishing articles for these school's or College's blogs. So that all the students of these institutes can know about that particular Coaching Center.
Same way. other Local businesses should try to create a relationship with fellow businesses. Which will help both parties in growing fast. These Local business should ask for a review about their products from other related firms which adds genuineness in their business.
There may be some other ways too to improve your Local Business's online presence. If you have any other idea, then do share with us.