Online marketing has been so popular that it was never before. Now a days, almost every business is online- like online shopping, online job search, online working (through email marketing, online surveys) etc. Even higher education has started being delivered through online platform. University18 is one of them to provide Online MBA in India. So, keeping all these impacts of internet technology in mind, it is very obvious for web-masters to take special care for their site's SEO.
Today I'll share some of the simple but most important ways to stay higher on Google's search engine result page. As Google is making updates to its search algorithms every now and then, so its been very difficult for webmasters to keep high in search rankings. Well, here are some of the key aspects on how to remain safe from Google's penalty.
Create noticeable content:
As everybody knows that Content is King. So your site's content must be such that it can transform your site visitors into site readers. Your article must be eye catcher, so that you can make your visitors to spent more time on your website. Further, your content must be fresh, unique and it should reflect the true means of the information. Your articles must be interesting and informative so that reader feel happy on landing at your site.
Social media promotion:
When Internet technology has gifted Online degree programs, then it must be promoted for its effectiveness. Social media has been one of the best platform for marketing. Almost every youngster is Internet addicted now a days. Further, Google also indexes search results from social media too. You can check by yourself, if you search for some popular website, then you might also notice its public G+ updates in search results. Also, Facebook has introduced its Graph search, which will also impact the search results in near future. If you do not promote your site or your article over social media site like Facebook, Twitter, Google Plus then you may consider that your website doesn't exist at all. Your site's social profile's engagement, freshness, uniqueness has a great impact on your website's search results and ranking too.
Integration of social media in Website's design:
Social media is too much powerful today. It can make even a simple story too much popular. As per as demand of social media, plugins for social sharing must be installed on your website. Facebook's plugins like Activity Feed plugin, Like Box plugin, Twitter's Tweet, Follow plugin etc must be installed on your site. These social plugins will help in increasing your social media profile's activeness and will be displayed directly on your site. After installing Facebook's Activity plugin on my blog, I have noticed a great impact of it on my Blog's Facebook page.
Target keywords and concerned content:
Keywords has a great power in optimizing your site for SEO point. You must know your targeted keywords, or which keywords are working good for your site. You can use Google Analytic, Bing Webmaster Tools to get deep information about your site's keywords behaviors. Further, your content should be of particular area of interest. And your content should deeply explore that area.
Stay updated and fresh:
Being top in Google search result's page is not that easy. You have to be regular on posting content to your website, your Facebook's page, Google Plus's page etc. As fresh and unique content is the high priority aspect of SEO.
Genuineness in authorities:
Google has started considering verified sites on higher priority. Your site must be verified with Webmaster tools, and with your Analytic's account. Also, author's profile verification is also important in providing your post higher rank. So, you must have verified both your website and author profile too. If you succeed in verifying your author email address too, than it would be amazing.
There may be other approaches too for SEO. If you have some more scenario of SEO in this year, then I would love to hear that from you.