Different SEO techniques have always played an important role when it comes to websites ranking well in search engine results. Although many years have passed by since SEO has become essential for every website owner, there are still people who do not take advantage of SEO techniques.
The reasons for this are different - some website owners are not familiar with numerous SEO techniques, and some are just making the most common SEO mistakes resulting in their web pages being ranked at the bottom of SERP’s. It is needless to say that in order to benefit from your website you ought to avoid making these mistakes and focus on learning more about search engine optimization each and every day.
Desktop SEO Is Only the Beginning
Mastering SEO is a very challenging task, and just as you are about to master these techniques, trends start to change. However, this is not the only problem website owners have, as there is a new player in the game, called mobile SEO. Here we will talk about the main differences between mobile SEO and desktop SEO.
Mobile SEO vs. Desktop SEO
First of all, you should know that search results for desktop SEO and mobile SEO are very different from each other. While your website might rank at the top of SERP's through desktop SEO, that same website may finish at the bottom of the page when it comes to mobile search. This is why it is very important to understand the difference between mobile SEO and desktop SEO.
Mobile Search Keywords Are Different than Desktop Search
The first thing to think about is the fact that mobile users use completely different search terms than desktop users. When you think about it, this is a very logical difference, as mobiles users are often limited by the amount of time they have for the search and the type of device they are using to access the Internet.
Aside from this, mobile searches are more often local than desktop searches, so this is yet another difference to keep in mind.
Mobile Devices Affect Mobile Searches
All mobile devices have much smaller screens than desktop computers, so this has to affect the searches made through these devices, or more precisely the search results gotten from the searches made. Namely, smaller screens can list fewer search results, and your mobile SEO efforts have to be much different than desktop SEO strategies thanks to this.
While most Internet users never open the second page of search results on their desktop devices, most mobile users do not even look beyond third or fourth result, simply because they do not want to scroll down. This usually means that mobile SEO has to be more aggressive, as it is not enough to be ranked at the first page of search engine results - you rather have to be ranked among the first few results to gain mobile traffic.
Keep in mind that mobile users are in fact different than desktop users, and that your SEO campaign should always take into account this difference.